Compare
Why Fig Is Different
Dashboards show you what happened. AI tools translate questions to SQL. Fig goes further — tracing causal chains, selecting the right algorithm, and delivering evidence-backed answers.
Fig vs Traditional BI
Tableau, Looker, Power BI — great for dashboards. Fig adds the causal analysis layer they lack.
| Capability | Traditional BI | Fig |
|---|---|---|
| What happened? | Charts and dashboards | Charts + natural language answers |
| Why did it happen? | Manual investigation | Automated RCA with causal tracing |
| Will it happen again? | Trend extrapolation | Causal forecasting with what-if scenarios |
| How are metrics connected? | Separate dashboards | Knowledge graph with causal relationships |
| Anomaly detection | Manual threshold alerts | Statistical anomaly scoring + auto-diagnosis |
| Analysis algorithms | Build your own | 12 built-in algorithms |
What happened?
Traditional BI
Charts and dashboards
Fig
Charts + natural language answers
Why did it happen?
Traditional BI
Manual investigation
Fig
Automated RCA with causal tracing
Will it happen again?
Traditional BI
Trend extrapolation
Fig
Causal forecasting with what-if scenarios
How are metrics connected?
Traditional BI
Separate dashboards
Fig
Knowledge graph with causal relationships
Anomaly detection
Traditional BI
Manual threshold alerts
Fig
Statistical anomaly scoring + auto-diagnosis
Analysis algorithms
Traditional BI
Build your own
Fig
12 built-in algorithms
Fig vs AI Analytics
Hex, ThoughtSpot — great for NL-to-SQL. Fig goes beyond SQL to causal intelligence.
| Capability | AI Analytics Tools | Fig |
|---|---|---|
| Ask questions | NL → SQL | NL → Algorithm selection → Evidence-backed answer |
| Root cause analysis | Manual exploration | Automated causal chain tracing |
| Metric relationships | Not mapped | Full knowledge graph with causal edges |
| Concentration risk | Build custom queries | Built-in Concentration Analysis algorithm |
| Anomaly response | Alert → human investigates | Alert → automated RCA → structured report |
Ask questions
AI Analytics Tools
NL → SQL
Fig
NL → Algorithm selection → Evidence-backed answer
Root cause analysis
AI Analytics Tools
Manual exploration
Fig
Automated causal chain tracing
Metric relationships
AI Analytics Tools
Not mapped
Fig
Full knowledge graph with causal edges
Concentration risk
AI Analytics Tools
Build custom queries
Fig
Built-in Concentration Analysis algorithm
Anomaly response
AI Analytics Tools
Alert → human investigates
Fig
Alert → automated RCA → structured report
The Fig Difference
Fig is not replacing your BI tool. It is adding the causal intelligence layer that BI and AI analytics tools were never designed to provide.
Causal Layer, Not Replacement
Fig doesn't replace your BI tool. It adds the causal intelligence layer that Tableau, Looker, and Power BI were never designed to provide. Keep your dashboards — add root cause analysis on top.
Beyond NL-to-SQL
AI analytics tools translate questions to SQL. Fig goes further: it selects the right analysis algorithm, traces causal chains through a knowledge graph, and delivers answers with evidence and confidence levels.
Structure Over Stochastic
Fig grounds every answer in a knowledge graph that maps your specific business. No hallucinated metrics, no invented relationships. Every causal claim is backed by data and traceable SQL.
Proactive, Not Reactive
Traditional tools wait for you to ask. Fig monitors your metrics 24/7, detects anomalies with statistical scoring, and automatically runs root cause analysis before you even notice something changed.
See the Difference for Yourself
Start with free credits. Connect your data warehouse and experience causal intelligence in under 5 minutes.